This is Moby.

Your company executives/founders should be posting more on LinkedIn.

It gets the company noticed, much faster than posting on the company page does.

And today, getting noticed faster = opportunities = revenue.

I firmly believe this, as I wrote on LinkedIn every week day of 2025.

In this email, you can expect:

I attended a SaaS conference in 2023, and saw a founder get on stage to talk about his LinkedIn journey.

He talked about posting every day.

I was shook. Posting… every…. single… day?

What?

Nonetheless, I decided to try it in 2023. Wasn’t consistent.

In 2024, I tried again. Better consistency.

Then I quietly resolved to post every week day in 2025. And I did.

I hit 300,000+ impressions this past year:

And gained 1500 followers:

Now, these are NOT super impressive stats.

But the result of these:

Posting on LinkedIn = more inbound = more money

Read Justina’s #2 here for this as well.

Now, you may have 0 desire to run your own business, but as a B2B Marketer, you have to realize:

Also, those posts can be turned into ads later on.

You may or may not be the face of the company.

It doesn’t matter. As a B2B marketer, you can still leverage LinkedIn to grow the businesses, i.e. get more leads.

If the CEO/Founder/exec is a/the face of the company:

If you’re a/the face of the company:

Corrina kills it around ABM as a solopreneur:

Joe crushes it as a co-owner of G76:

Louise is in my feed evangelizing Tella really well as a Growth Marketer:

Tyler as the CEO evangelizes Beehiiv really well:

Who should be posting? Anyone can. The higher up in the company, the better. But it doesn’t have to be the C-suite.

Wait, regular employees posting works as well? 10,000%. Dom talks about this often. And I’ve seen results from regular IC’s posting at my last role.

How often should you post? As often as you can. 2-4 times a week is great. It compounds.

Should you focus on a niche? YES. Devin talks about the concept of owing “one word” in the eyes of your prospects. Mine is cheating (LinkedIn Ads), but it works.

What should you share? It depends. I tend to have 80% be paid ads things I’m learning, recommending, or thinking about. That tends to get less engagement than personal stuff, but that’s fine.

Is there a “right way” to do LinkedIn? Hell no.

What if we post too much? There’s no such thing. 5 times a week is NOT too much.

We’re not getting much engagement. We want to quit. Don’t worry about likes. If you get 10-20 on dense content that is actually useful, that’s good enough.

I’m not the CEO. That’s fine. You don’t need to be the CEO to post about the company.

My CEO doesn’t want to do it. Darn. It happens. Other people in your company will. Ask around.

Is there a book about this? YES. Dave Gerhart’s book Founder Brand on this is my strong recommendation:

Manus AI has been acquired by Meta. I don’t see a lot of people using Manus, but those who do, swear by it.

You can just block sites using Chrome Browser Extensions:

I tend to use it to hide the LinkedIn feed as a default:

P.S. I’m work with 6-7 clients at a time to make their paid ads programs profitable. Recent results:

👉 AI startup added $1.7M in ARR in 5 months after I took over lead generation

👉 RE startup generated $1.9M in 18 months. They started at $6k revenue.

👉 B2B solopreneur scaled from $40k in year 1 to $1.12M within 11 months

If you’re a marketer or founder struggling with paid ads, here’s how I can help:

Grab a time with me here, or DM me on LinkedIn.