Hi. It’s almost 2026.

And the time between Christmas and New Years is weird.

It can be a reflective, and sentimental time. So let’s double down on those emotions.

In this email, you’ll see one lesson I’m thinking of a lot as I enter 2026: Identify the core tactics to consistency execute on (for business, fitness, finances), and just don’t stop.

Sections of this email:

  1. Why Consistency May Be The Answer in 2026

  2. What Consistency May Look Like For You

  3. Weekly Roundup + What I’m Aiming to Be Consistent With in 2026

Enjoy. And thank you for reading; writing for you gives me a lot of joy and purpose.

P.S. If you’re looking for other reads, check out my fav AI tool for B2B marketers right now or a primer on LinkedIn Thought Leader ads.

#1 Consistency May Be The Answer

I despise “success quotes” and inspirational-psuedo-wisdom.

But I’m still an insecure immigrant who wants to “make it” in America and is willing to work.

And since I’ve failed in many many things over the last 15 years in America, the hunt for lessons, learnings, and inspiration has been intentional and constant.

And everything that has worked for me (and people I respect) has the same lesson: Be consistent with a few things, and results compound over time.

  • 75Hard = do the same things over and over again for 75 days straight,

  • Naval’s How to Get Rich = Apply specific knowledge, be authentic, find leverage, and keep doing it and keep doing it and keep doing it

  • Alex Hormozi = What things can I keep doing without stopping that make it inevitable that I hit my goal?

It’s worked for me as well.

  • My podcast in 2016-2018 did really well because I just get publishing

  • Fear of public speaking went from 1000/10 to 0 because I just keep going to toastmasters, improv classes, and said yes to every opportunity I ever got

  • Was able to quit my job this year because I just keep networking and going to events and didn’t stop writing

  • Was able to pay off debt and save for a house because I shoved money into hard-to-reach accounts as soon as I got paid

  • Lost weight because I would lift for 20 mins every single day and walk 10,000 steps

The lesson that I have come to internalize: Identify the core tactics to consistency execute on, and just don’t stop.

#2 What Consistency May Look Like For You

It is really difficult to know what to focus on when it comes to B2B marketing.

I would be lying if I told you there’s X, Y, Z you can do in B2B marketing and you’ll win.

There’s soooo many things you could be consistent on:

LinkedIn. Ads. Email. Billboards. SEO. AEO. Podcasts. Newsletters. Positioning. Organic. And those are just the top-level categories.

My recommendation:

  1. Identify the core channels you’re focusing on in 2026

  2. Pick 1-2 tactics or KPIs that you will hit no matter what

  3. Internalize this belief that if you don’t stop executing on them, you’ll iterate and get better and better and better at them

Pick your 2-3 channels for a year, or 6 months. Commit to 1-2 tactics each for them.

What this might look like for newsletters:

  • You commit to 2 emails/month for 12 months

  • You commit to spending $100/day in paid ads to acquire customers

  • If you were to do the above, it’s unreasonable to believe you would NOT grow the newsletter and thus acquire more customers for the business.

What this might look like for live events:

  • You commit to hosting 1 event every 2 months

  • Each time you do it, you learn and iterate and make it better

  • If you were to do the above 6 times a year, it’s unreasonable to believe you would NOT grow the business’s offline community and thus build more pipeline

What this might look like for Google ads:

  • You commit to spending $X/month for 9 months

  • If you’re doing it yourself, you commit to learning more about it by watching 2 videos/week on the topic

  • If you’re hiring someone, you commit to 2x/month calls where you understand their strategy, provide pointers, and hold their feet to the fire for results

  • If you were to do the above, it’s unreasonable to believe you would not get results

What this might look like for webinars:

  • You commit to spending 12 webinars this year

  • Every time you learn how to execute, promote, and distribute them better

  • If you were to do the above, it’s unreasonable to believe webinars would NOT result in pipeline for the business

What this might look like for short-form video:

  • You commit to publishing 52 short-form videos this year

  • You either hire a service or do it yourself, and regardless of how you feel about the videos, you post them

  • Every time you learn how to execute, promote, and distribute them better

  • If you were to do the above, it’s unreasonable to believe you would NOT generate more trust with your audience

  • P.S. Here’s a short video on making more video

It’s the same formula:

  • Pick a channel

  • Decide 1-2 tactics to not stop doing

  • Iterate along the way

  • Don’t stop

  • Don’t stop

  • Don’t stop

#3 Weekly Roundup

💪 What I’m Aiming to Be Consistent With in 2026

  • Grow the business

    • Get More Referrals = Do 5 networking meetings per week (250 meetings/year)

    • Get More Inbound = Post every week day on LinkedIn (260 posts/year)

  • Manage finances better

    • Have $X in savings = Put aside $X every month into a SoFi Account

  • Newsletter

    • Be valuable = Post once per week

    • Grow it = Spend atleast $20/day for the entire year

  • Fitness

    • Lift 4 times per week

    • Play pickleball/padel once per week

🤖 Google > OpenAI

  • I don’t see myself using OpenAI as much in 2026, and will make a concentrated effort to move to Gemini more

  • The ability to integrate within Drive/Gmail, plus what NotebookLM is becoming, is more attractive to me as a casual power-user

📺 Shows I’m Downloading for a 16-hour flight

  • The new season of The Diplomat

  • All seasons of Ted Lasso (rewatch)

  • Dave Chappelle’s new special

- Moby | Connect with me on LinkedIn

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