Hi! Switching to a formal-ish newsletter
Hi! This is Moby.
You may have been on my email list for 2 weeks, 2 years, or even almost a decade (since Startup crawl 2016).
I’m turning this into a formal-ish newsletter about LinkedIn Ads + B2B Marketing, called Hunting Leads. Read the first edition here.
In this email, I cover:
What to expect
Why the change
Weekly roundup (AI news, chatter, a song, a YT short, personal updates)
P.P.S. To jog your memory, you’re on this email list because we either met at a Startup Crawl, or one of my mixers in Austin, or you downloaded / attended one of my trainings. Here’s my LinkedIn (I haven’t sent an email in a bit).
#1 What to Expect
Over the last 4 years, I’ve gotten more into paid ads. Over the last 3 months, I’ve left my job to be a solo paid ads consultant.
So far this year, I’ve driven $2.9M in client revenue through my own freelancing.
I think about B2B marketing + LinkedIn Ads a lot. I write about it everyday.
So I want to share what little I know, while I learn from others.
What you can expect = Essays on how to get more B2B leads and revenue:
Deep dives into B2B marketing strategies
Heavy focus on LinkedIn Ads (and sometimes Meta)
Snippets of news / LinkedIn chatter / personal updates
P.S. This is a more niche and structured focus than what you might be used to from me. Please feel free to unsubscribe if B2B marketing is not your jam - I don’t want to clog your inbox with what you’re not interested in ❤️
#2 Questions You May Have
Or maybe you’re just scrolling and are curious.
Why a Newsletter?
I love sharing what I know, and like writing.
I need to build an asset alongside my ads management practice.
Ever since I had the idea, I’ve been obsessed about it. I was taking a course on ads for newsletter during Thanksgiving week, was thinking of it while driving to see family.
Why “Hunting Leads” with a whale?
Leaning into the whole MobyDick thing. Why not? Life is short, and no one really thinks of anyone else that much. Might as well have some fun with it.
Maybe I should finally finish that book…
Why the focus on LinkedIn Ads & B2B Marketing?
It’s what I think about, write about, talk about. There’s frameworks in my head around it, and it’s a lot of fun to pump myself full of caffeine and write about what I know.
When will emails be sent?
Every week, but haven’t picked a final day yet.
What’s the goal?
Get to 10,000 subscribers (with paid ads), and see what happens.
If you’re also interested in newsletters
New Media Summit in Austin might be a good conference to check out. I’ll be there.
I enrolled in Ethan Brook’s newsletter cohort in Jan. I think very highly of Ethan as a person, writer, and community builder. Do check it out if that’s your jam.
P.S. None of the above are affiliate links.
#3 Weekly Roundup
Stuff that caught my eye. Might catch yours too.
🤖 AI Snippets
Disney announces a $1B investment in OpenAI and becomes the first major content partner for Sora. AI is coming to the big screen, but more importantly - this is a major indication that full-scale deployment of AI is here.
🗣️ B2B Marketing Chatter on LinkedIn
I’m connected to a lot of SaaS marketers on LinkedIn, and the conversations about showing up in ChatGPT and other LLMs is at an all-time high. Every content marketer is sharing what’s working... and it’s still SEO. If you’ve been doing SEO, there’s not much you need to change right now.
My friend Elliot’s post has nothing to do with marketing, and made me laugh.
🎵 What’s on repeat this week
The song I’ve been going back to again and again is End of the Line by Onepix: a house take on Charles Barkley’s Crazy.
On my 2nd watch-through of my favorite show this year, Slow Horses. I enjoyed it more than Severance.
💙 Personal Updates
Spending the month in Pakistan with family, and will be back in the US soon. Really enjoying it so far, and hoping I don’t gain more than 5 lbs 🙂
It’s going to be 3 months of self-employment in Jan!
- Moby | Connect with me on LinkedIn
