Hi! This is Moby.

I tell B2B founders to focus on organic LinkedIn before investing in ads.

I’ve built my business off LinkedIn and networking, and want to show you the framework I use.

In this email, you can expect:

P.S. There’s only 2 seats left in my live session, How to Get B2B Leads with LinkedIn Ads. If you’d like to make 2026 the year you get LinkedIn Ads to work for you, I’d love to share everything that I know. Grab your seat here.

If you’re running a B2B business, not building your brand on LinkedIn is financially irresponsible.

It makes you money.
It gets you more customers.

But how do you do it?

There’s 3 parts:

This is the same method I use every day, and will likely cross 10k followers in a few weeks:

More on each step below.

I did 75Hard a long time ago, and realized you can affect the biggest change in your life if you just do the basic things… over and over and over again.

The key here is to pick a number of posts you’re going to publish every week, and just do it.

Share what you know. News. What’s exciting to you. What you’re up to.

Yes, you will have moments when you cringe.
Yes, you will have posts that completely flop.
Yes, you will often have no ideas.

But you have to do it.

Over time, you get more comfortable.
Over time, you find your voice.
And you just don’t stop.

You WILL get business this way, but that’s not enough.

You need to add on #2 👇

I do not believe showing up in feeds as an expert is enough.
I do not believe just DMing people telling what you do is enough.

You need to have 1:1 conversations with those you know, so that you source more leads and referrals.

It’s not about selling to your network, it’s letting them know who you help and how. Some of them will become your leads, and some of them will send you business.

And it works:

Here’s the step-by-strep guide to have more conversations with your network:

An example:

If you don’t do this, you’re not deepening trust with those you’re connected with.

And lastly, you need to connect with more peeps 👇

The best new sources of connecting with new people are going to events and networking online.

At Events: Whenever I go to an event and have a conversation, I end it with: Hey (name), are you on LinkedIn? and add them.

And you can just send them a follow-up after:

Pre-Event: Whenever I’m going to an event and the guest list is public, I reach out to a few interesting people and connect with them.

If you want to do the same, just send them a connection request with a note that says: Hey (name), looking forward to meeting you at (event)!

Networking online: You can just connect with people you don’t know.

As long as you give a reason for connecting, people will connect:

I’ll likely ask them for a catch up after a few exchanged messages, and build more relationships.

You don’t have to be perfect in your planning or execution.

You just have to be directionally correct and execute consistently enough over the long-term- even if you f*** up (I do).

Here’s what you can consider:

And save this!

If you’re considering LinkedIn Ads, you’re likely thinking:

I want to help.

On 2/24, I’m hosting How to Run Successful LinkedIn Ads for B2B SaaS and Services for 5 founders and marketers.

The main thing I want for you to walk away with is “Wow. I know EXACTLY what to do now”

And you’ll get that.

Because we’re going to cover:

Here’s who the session on 2/24 will help:

There’s only 2 slots remaining.

Grab yours here if this of interest to you.